For every formal entity, it’s essential to create business logo design which serves as a prominent advantage since a logo stands at the very core of the business. Regardless of the industry, the primary purpose of a logo remains the same – to serve as a visual representation of a particular business or a brand. If you are looking to create business logo design for your product or service offerings, you first need to understand the role which the logo design plays within the customer development process. Along with the other business functions which make a company or a brand successful, the logo also is tightly tied to this association. The final design which you have chosen to serve as the permanent visual representation of your offerings, will play an instrumental role in deciding whether your business succeeds or not. Thus, it’s crucial to ensure that you create business logo design which plays a major role in contributing towards building customer loyalty and acceptance. No customer would want to associate with a business or a brand if their logo design is tedious, unattractive and boring. For instance, the users of Apple products feel extremely proud and confident while showing off their iPhones and tablets on which the Apple logo is printed prominently. However, now let’s suppose the logo wasn’t sleek and clean in design, the probability of Apple consumers showing resistance towards purchasing its products would have been much higher. Within the urban sects of the society, each individual has now become image conscious and wants to carry a brand in their possession whose logo has tremendous appeal and goodwill. Here’s an image of a loyal Apple fan that flew from Bangkok to Sydney, waited 18hours in queue while it rained, just to get his hands on iPhone 7 – this is the power a logo has. On the contrary, Apple’s arch rival Samsung, instead of printing the company logo, prints their company name ‘Samsung’ on their phones. While the competition between these two arch rivals might be neck to neck, but, from design point of view, Apple’s brand strategy is much more effective. Taking inspiration from this scenario, every business looking to create business logo design must make sure that their logo is better than their competitors so that they have a certain competitive edge within the market place. Just as Apple’s glossy and polished logo on its phones is perceived to be better than Samsung, upcoming businesses and start ups can learn from this instance and assess how their respective targeted audience will behave upon coming across their logos.
Here’s an image of a fanatic Apple customer who got the company logo tattooed on his forearm.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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