Have you ever come across someone who runs a small/big scale business and gotten to know that they have a website but no logo on it? That must a big no with the probability of happening 0.001%. Every business or service operation, be it small or big, requires a website and following the chain of processes, the website will require a logo. These two aspects of your business go hand-in-hand. You will be required to create a website logo if you develop a website. A plain website with no logo representing your business or your purpose will leave the audience in doubt and clueless about the promise of your organization. Your website logo doesn’t have to be an extra ordinary award winning kind of a logo. If your presence is just on the web and no prior logo has been designed for your business needs such as merchandises, letterheads, visiting cards etc then it’s essential that you create a website logo. You could be running a blogging website, providing a service or dealing in any other kind of business/service which can suffice solely with presence on the web. In such scenarios where tangible presence is nonexistent, your website logo will serve as a symbol of authority and credibility of your organization. While you create a website logo, it may seem like a fun task at hand, however, you need to understand that a logo holds immense importance. It is the graphical representation of your organization and will allow you to distinguish yourself from your competitors. If you believe you can create a website logo yourself, go ahead! But, make sure you have reviewed how your competitors are doing and what kind of logos are they using for their websites. After all, the best logo design is the most discussed and envied in the respective industry. The most sought after recommendation would be to outsource the process and find an agency or a freelance graphic designer to create a website logo for your business. This will benefit you in multiple manners; avoid time consumption, allow you to focus on your business and ensure timely delivery of your products or services. The process of designing is extremely mind-numbing and will leave you either scratching or banging your head after having spent the entire day on just coming up with a rough design. If you’re just setting up and are within the primary phase of business development then you would have to carefully assess your pockets or take the task to create a website logo upon yourself. There are multiple resources available on the web within different budget ranges, so if your pockets do allow you take a certain hit then establish a budget range and find a logo designer or an agency within that range. Otherwise, the option to use free logo creator tools on the web is always available. This might suffice in fulfilling the basic purpose but the logo might not deliver as a strong symbol of authority and credibility of your organization. “A lack of realism in the vision today costs credibility tomorrow” – John C. Maxwell
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Have you ever seen somebody you know with a massive hair redo and thought ‘Oh my Lord, what have you done?’ Well, if not for a person, there is high probability you are going to say it when you view Uber’s new company logo design. Uber has gone under a radical rebranding phase where they have replaced the face of the organization - the iconic black and white ‘U’. If you have updated the app on your phone, you will no longer see the ‘U’ there! According to an Uber’s spokesperson, the organization has changed its company logo design as it is aggressively expanding into new product markets such as food delivery with other segments to follow. The spokesperson explained that the square at the centre of the logo is termed as ‘atoms and bit’ and this ‘bit’ will be used in all expanding business units of Uber. This will enable the organization to make the logo ‘universal’ in nature representing multiple business units as they expand. With presence in over 400 cities spanning across 68 countries, this is a huge call to take! Scientists for years have emphasized on the fact that the human brain takes shortcuts while processing information. The quicker the human brain is able to recognize a company logo design, the more comfortable the individual would be to take a decision. Making any changes within this developed comfort zone will disrupt that feeling and create a feeling of anxiety and panic among existing customers. Due to this reason, the most loyal customers are often the most disturbed when an organization, with which, they have developed a close relationship changes their outlook. However, this chain of thought does not necessarily imply that Uber should not have changed their company logo design. In majority of the corporate cases, the motive behind rebranding the outlook of an organization is to breathe new life into it. According to industry experts, there was no such need for Uber to take such a radical decision unless for three major reasons; the logo was not being well received, the company had changed its business operations or the current image was damaged. A logo serves as the face of an organization and its primary purpose is to differentiate itself from its competitors and create meaningful relationships in the minds of its customers.
Unfortunately, the new, circle-hexagon-square logo falls short of fulfilling either of these criteria’s. Unlike the iconic look of Uber, this new company logo design makes it difficult for customers to instantly develop a ‘connect’ by confusing it for a biotech, chemical or a communications company. It creates multiple thoughts, of which, none relate with Uber. However, whether this radical approach will have a positive lasting impact on the organization or will it face resistance in terms of acceptability, only time can be the judge of this decision! Australia’s largest domestic and international airline, Qantas just introduced a new business logo design. Qantas’s logo was last changed in 2007 when Airbus 380 was introduced to its fleet, making this the fifth redesign since 1944. Qantas unveiled its new logo a few days ago as it plans to introduce Boeing 787 next year. Image credit: www.underconsideration.com An airline’s tail serves as a canvas to any artist, this makeover to Qantas’s business logo design was given by a renowned designer Marc Newson. Qantas CEO Alan Joyce attributes this change to its business logo design to social media as the previous change was made before Facebook and other social media mattered. The CEO also said that having the airline’s name printed on the belly of an aircraft would make a big difference to plane spotters who would look up and wonder what airline it is. Image credit: www. australianaviation.com.au This would definitely increase the visibility of the business name “Qantas” but would it be a sales driver? With increased competition in the airline industry an effective way of gaining market share isn’t by just printing your business name on the plane’s belly but by offering excellent inflight services, better prices than competitors, excellent customer service by hiring the best on board crew, and by offering a better frequent flyer program. Let’s view the new and old logo side by side Image credit: www.underconsideration.com
Qantas’s logo consists of a kangaroo, which is an unofficial symbol of Australia. This kangaroo symbol was replicated from the Australian penny. In my opinion the old logo does somewhat look like a kangaroo but the dimensions added to the new logo makes it look less like a kangaroo and more like abstract art work. The purpose of adding a metallic swoosh to the new logo is to give the airline a more premium feel over all. Qantas’s last updated its logo in 2007 when it introduced Airbus A380 to its fleet, let see if this this change of logo and introduction of Boeing 787 proves to be lucrative to Qantas. |
AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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