Australia’s largest domestic and international airline, Qantas just introduced a new business logo design. Qantas’s logo was last changed in 2007 when Airbus 380 was introduced to its fleet, making this the fifth redesign since 1944. Qantas unveiled its new logo a few days ago as it plans to introduce Boeing 787 next year. Image credit: www.underconsideration.com An airline’s tail serves as a canvas to any artist, this makeover to Qantas’s business logo design was given by a renowned designer Marc Newson. Qantas CEO Alan Joyce attributes this change to its business logo design to social media as the previous change was made before Facebook and other social media mattered. The CEO also said that having the airline’s name printed on the belly of an aircraft would make a big difference to plane spotters who would look up and wonder what airline it is. Image credit: www. australianaviation.com.au This would definitely increase the visibility of the business name “Qantas” but would it be a sales driver? With increased competition in the airline industry an effective way of gaining market share isn’t by just printing your business name on the plane’s belly but by offering excellent inflight services, better prices than competitors, excellent customer service by hiring the best on board crew, and by offering a better frequent flyer program. Let’s view the new and old logo side by side Image credit: www.underconsideration.com
Qantas’s logo consists of a kangaroo, which is an unofficial symbol of Australia. This kangaroo symbol was replicated from the Australian penny. In my opinion the old logo does somewhat look like a kangaroo but the dimensions added to the new logo makes it look less like a kangaroo and more like abstract art work. The purpose of adding a metallic swoosh to the new logo is to give the airline a more premium feel over all. Qantas’s last updated its logo in 2007 when it introduced Airbus A380 to its fleet, let see if this this change of logo and introduction of Boeing 787 proves to be lucrative to Qantas.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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