Photography is not just knowing how to click the ‘shoot’ button, there is a lot more that goes into it but unfortunately, market is filled with amateurs trying to pass off as professionals just because they have spent a few thousand bucks on equipment. If you are in the photography business, you’d know how frequent this situation is and how badly it has affected your photography business. Mainly because people are thinking of photography as a part-time job to make some extra cash and while it is a good thing, the actual photography professionals are suffering because of these novices. There is only one thing that can save the tanking business of the authentic photography professionals and that is a Strong Brand.
A strong brand presence will help you stand out, define your goals, highlight your specialties and most importantly make a unique identity that would help in distinguishing you as a separate identity in this otherwise cluttered industry. Developing a strong brand for your photography business is as important as having a professional camera nowadays. The cornerstone of any strong brand is a strong photography logo design but getting that perfect emblem that perfectly defines your style and your uniqueness is a daunting task. However, we took the time to jot down a few points that are essential in our opinion to frame a powerful brand. First and foremost, to develop a strong brand you need to know what your brand is. What is your brand personality, how do you want people to feel when they interact with your brand. It is much more than just an image and some text, the brand is an element that connects with your consumers on an emotional level. Go through our step by step process below to identify your brand personality. Step 1: Scrutinize Yourself: This may seem out of the blue. One would think I know what my brand is, I don’t need to ask myself anything and write it down but trust me when we tell you that it greatly helps. Ask some questions to yourself and be brutally honest while answering. 1. What purpose does your business serve? 2. Where do I see this business in next 5 years? 3. What are my services/products? 4. Who are my competitors? 5. What are they doing better? When you answer all these questions, you will know where you stand currently and thus, it’s the key to getting to know your brand better. Step 2: Word List: This is an activity that you can do yourself or you can get your employees to do it as well. Think about your photography logo design and then what you want your target consumers to feel when they see your photography logo design. Once you have at least 25-30 words on this list, single out the ones you think are most relevant to your brand, narrow this list down to 15 words and then build your brand around it. It will help you in capturing the essence of your brand. Step 3: Surveying your Market: There are some generic images that you’d see every other wedding businesses use, refrain from that. The worst thing you can do to your brand is to be some other popular brand’s copy and risk losing your identity forever. An in-depth market research will help you realize which elements you should incorporate in your photography logo design. By the end of these steps, you would have a far clearer idea of what you want your photography logo design to look like so go ahead, follow these steps and a picture perfect photography logo design.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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