Because of massive technological breakthroughs in the past decade or so, trends are also shifting in the logo design industry. More and more businesses are looking to brand their companies in unique and alluring ways. This has led to a rise in demand for design agencies. However, either you choose to design a logo yourself or hire someone for that, you must remember these 4 critical characteristics of a striking logo. Simplicity A well designed also will always be simple. Viewers are easily able to grasp the message. Cluttered designs will confuse the onlookers and they will lose their interest because of it. Someone looking at your logo for the first time may just glare at your logo amidst so many options. You just have that second to catch their attention and if you miss that, well, you better come up with a brilliant marketing campaign. Therefore, the best looking logos always have limited use of fonts and colors but convey a deeper message than a cluttered design. Relevance A logo design should be relevant to the respective company it represents. A striking logo entails the essence of a brand. It doesn’t necessarily mean that a restaurant logo should always have pictures of food or drinks but it can be something subtle like something related to appetite. So the basic purpose of a logo is to acquaint the customer with your brand and for that, you surely need a logo which can be easily related to your brand. Color
Color is the most vital; an element for a logo to be defined as striking. Colors arouse a variety of emotions among humans and each color has its own unique appeal. Depending on your business type and target market, the color combination is selected. Red color represents boldness and excitement, yellow is for clarity and warmth while purple demonstrates creativity and wisdom. An inspiring logo design will always be an imaginative mix of the colors. It will never overuse the colors as the logo loses its significance. Usually, great logos does not have a use of more than 2 colors.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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