A design that which corresponds with its target audience within a few seconds is the final goal any designer would be happy with. What makes a car logo design memorable and a remarkable success? Originality would be key, while the Image and its correlation with the goals and vision of the organization would have a significant impact. Bottom line being if the logo looks good in black and white then it is a success in itself without typography and content. But how does a designer influence himself for such a design and then maintain unique balance with exclusive colors and fonts. The current trends for a communicative logo is to use about 2 colors and a customized font to add exclusivity to the complete image. Negative Space Collision Most design trends as of 2016 have shown effective use of Negative Spacing, thus not only bringing about a unique change in the world of logos, but also customizing font to the extent where the complete identity could be used in different color backgrounds – while maintaining customized font and its color as it is. A number of other variations can be utilized to bring this in to effect, nevertheless, negative space has its own natural effect especially on banners, business cards, applications and website designs. When customizing a certain font with Negative Spacing especially for a Car Logo Design, the most beneficial factor would be the use of only 2 colors. So far, Black & White, Red & Black, Fluorescent Green & Black have all been able to yield successful results for giant automotive organizations. Fonts Coverage The number of automobile images we see today are all pertaining to the manufacturer’s history, unique to its originality and coherent to the values of an organization. Automotive Giants like Ferrari, Jaguar and Ford tend to display animals for strength, agility and style. Fonts incorporated within the animal figures itself, with customization may also yield a productive and memorable car logo design- what matters the most is the stylized look and feel of the complete font inclusive of the trademark
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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