Image Credits: BREWINGLABS.COM A brand or a corporation is recognized by its logo, vision and mission, brand values etc. Amongst these, a corporate identity logo is defined as a mark, symbol or signature that not only identifies a company, but also differentiates it from competitors. To put in simple words, a logo helps identify a company through a visual an individual will recognize tin the first instance without the name of the brand mentioned somewhere. Designing a corporate identity logo is part of the branding process. An effective corporate identity logo plays a critical role in making brands successful. This only happens if the logo is well designed and according to the brand’s positioning. It tones, colors, illustration style and most importantly its emotional and functional message, all of which are used for the purpose of communicating the brand’s essence to its target audience instantly. Image Credits: WALLZOA.COM
To design an effective design for a brand, the logo must be simple, timeless, appropriate and versatile and eye catching so that it grabs the attention of the viewer’s promptly. A simple design of a corporate identity logo enables quick and easy recognition of a brand. Following the principle of keeping the logo simple, the logo should be that it is easily recognized. A logo should be versatile and attractive enough that it works effectively across different applications and mediums. Last, but not the least, positioning of the brand logo should to appropriate in terms of brand business or purpose. For example, if you are developing a logo for a children clothing store, then the logo should be full of different colors, fonts, and childless schemes and styles.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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