Don’t Let Those Sales Slip Away! Steer Clear of these E-Commerce Website Customer Turnoffs!9/7/2016 You’ve set up your online store. You have spent a lot of time, money and efforts on your marketing campaign, you have a lot of website visitors but those visitors don’t seem to be converting into paying customers. People abandon their carts midway and you fail to understand why that’s happening. Allow us to shed some light on the subject. According to one statistic, about 67% of the customers abandon their shopping carts midway and there are definitely some triggers that fuel this abandonment. We are enlisting some of the most common customer turnoffs so read on and if you see your e-commerce website business guilty of any of the below, we suggest you stop immediately!
1. Not having a Mobile Website: The majority of traffic comes from mobile devices so don’t risk losing business by not having a responsive website. Nothing is more cringe-worthy than having to zoom in and out on a page to see it properly. If your e-commerce website doesn’t adjust to my device and my browser, I am switching tabs! 2. No Customer Service: People are really impatient these days. They want their questions to be answered right away and if they don’t get immediate assistance on your e-commerce website, they’ll go the site where they will. For instance, what if you walk into a store and there is no sales staff, no customer service representative to help you out or to answer any questions that you may have. Would you buy from that store? Of course not! That’s exactly the case with online stores. Make sure that you have a number that's reachable, live chat support or other channels to answer your customer’s queries as soon as possible. 3. Pre-Registration: Asking your customer to register and provide their information when they have not even done business with you frustrates them the most. Why are you asking for this information? Because you want their email address so you can send in promotional emails and newsletters. You know it, we know it and they know it too! It does no good for your or your business and only causes resentment. 4. Poor Quality of Photos: Now this one is so obvious. Having the product photos up in poor quality when you are running an e-commerce website store is basically signing yourself up for failure. Your customers aren’t seeing the things in person, the only thing they can see are photos and bad quality photos are a major turn off for any customer. 5. Hidden Shipping Costs: Some online stores surprise their customers with hidden shipping costs and may I tell you this surprise is never pleasant. No one likes to read free shipping only to have unexpected shipping costs listed later when they hit confirm order button. According to one statistic, 34% of the customers abandon their purchase midway because of unexpected shipping charges are shown later in the checkout process. In the end, it’s all about delivering a great customer experience. Just bear in mind to not do anything you wouldn’t want to experience if you are making an online purchase on an e-commerce website.
0 Comments
Leave a Reply. |
AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
Categories |