The world is certainly not divided in to black and white and the most discussed intermediary grey ‘matter’ in between. There are lots of ways for a designer to gain inspiration for his next or upcoming project. There are times when a project would require a designer or the complete project house to wander about and experiment with different sketches as they walk by a park, a farmhouse or even a stretch of farm field. Bob Wolf the legendary designer for the Bank of America logo apparently made the discovery of financial ancestry through farm fields and thus the logo has fields illustrated on it.
Almost all designers have better intuitive luck with immediate contact with nature. Scientifically, nature has healing abilities and yes I mean wilderness, compared to that of a closed room with a stretch LCD or LED with a PlayStation 4 attached or an extremely addictive game like Warcraft constantly running in the subconscious of a designers mind – thus creating mental blocks for immediate ideas. It is the ability of the human mind that would not only tap in to nature and surrounding to draw inspiration but also be able to incorporate the same within an image and connect it immediately with the clients specialized product – and voila! A new logo, unique, incandescent, corresponsive and competitive is out marching the rest of your archived work. A few inspirational tips for a logo design below for the blocked mind: Stay Outside! Apart from the annual or half yearly vacations, try and spend time outside with an animal or pet. Sometimes, a designer would need all the psychological help he could get. At times a logo design is stuck in the subconscious to the extent that most of the designs have a bit of hint or touch from the previous ones. The best foot forward is to take opposite projects, from light to darkness – all will help. The more the mind is exposed to nature the better. You may be working for a specific industry, for example and I.T organization, the only communicative signals you receive are about wires, and waves of signals. The trend however is completely different. Subjecting yourself to a monotonous design platform could instill the rigidity of not moving to other projects – thus a comfort zone you wouldn’t want to leave. The next vocational trip you make, you must not only have a pencil and a notebook, which is the usual, but also have the vision to creativity and uniqueness and the positivity for different organizational identities. Understand Geometry through Structures The need to develop designs and identities every now and then would leave your brain exhausted, apart from images that pertain to only graphics and logos and intelligent designing – start looking at ancient, historical monuments. These hold the key to geometrical shapes within a logo. Let’s ask ourselves – as designer what is the first thing that would come to your mind when looking at a painting or a logo? What background is that? Vector? Pixels? Quality? Color Ratio? Dimension? Imagery – and the list would go on till you’d probably remember you still have the keys hanging on the car you parked outside! The purpose of going out and seeing others work is YES to criticize – just so that you have a different feel altogether, a different opinion, something completely different from what you are doing in your daily lives! The best designers of the world would find their kids drawings to be more interactive than their own, not because it’s raw and natural! But because it’s from the heart! Every designer needs a break, inspirational images or opposite images and paintings other than the old projects imagery, could always help to clean the slate!
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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