What comes to your mind when you think about a relaxing vacation? A beach? Do you envision yourself reading a book and sipping a drink while swinging in a hammock? I bet the vision of your perfect vacation involves a luxurious hotel, a comfortable bed with plush and fluffy pillows and heavenly covers you can cuddle under? If you travel often, we are sure you must have a favorite hotel that you love going to? Where you feel safe? If you are in the line of business that requires a lot of traveling, we can sure relate to the relief you must feel when your hotel’s airport staff receives you at the airport welcoming you. By the moment you see your name on a paging board with your hotel’s logo design on it, you can be certain that you will be taken care of. All worries just disappear when you come across your hotel brand and that’s what an ideal hotel brand should be and a hotel logo design should be a reminder of the comfort that comes along.
Whenever you think of a vacation or a business trip, does the hotel logo design of your favorite hotel pop up in your mind? If yes, then that’s what powerful branding does for your hotel. Your hotel logo design should be easily identifiable and stimulating enough for you to want to pull over and spend a night or dine there. Big hospitality brands like Sheraton, Westin, and Hilton etc. are just some of the logos that are etched in your brain as the trusted symbols of comfort, warmth, and security. If you see these hotels, you won’t think twice about staying there because you know that it is a secure place to stay with your friends and family. The hotel logo design itself conveys the message “the safe place to stay” and that is what makes you choose these hotels over any other. The credit goes to their outstanding graphic design team for making a logo so sticky that it resonates with their target audience. You need to create a hotel brand that speaks to your audience and communicates that this hotel is a great place to sit back, relax and enjoy. One thing about hotel customers is that they love to brag about it and that’s one area where your hotel brand can really benefit. Your customers can tell all their family and buddies about your hotel and what a great time they are having at your hotel which makes for really good word-of-mouth marketing. Get a hotel logo design and a name that sticks with your target customers.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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