A dynamic brand has the quality of all – It has the potential to evoke feelings of trust, it is a brand representative, it is a lead generator, it is a story teller – It is everything all at once. Here are a few important design rules that need to be applied to your logo creation process. These tips are fetched from Creative blog's Logo Design: pro tips:
A logo needs to be simple: The simpler your logo design is the easier it is for your audience to recognize and understand your message. One of the best logos of the world is found to have the simplest of designs. Same goes for its font, color choice, graphics and images. Best logo designs have maximum of 2 to 3 colors in them, where as a single font does the job if you logo has a brand name in it. It has to be Memorable: Any artwork can have a design that impresses its audience. But for a logo design that has the quality of being memorable and impressive at the same time is what makes your brand a winner. It should have a long life: Go with a strategy that makes your logo creation process “future proof”. Think big, let your design be a representation of what you plan to become 10 years down the line not what you are at present. Versatility is necessary: A proficient logo design has the quality of being flexible, one that can work well with all the mediums and applications. It should be appropriate: For a logo design to reach its target market, It must have an appropriate design and message. All this requires to have a good sense of focus on what you really want a logo to look and who should it cater to. If you know what your audience want and expects from you will be able to develop a logo design that cater to them well. Your brand can be a spectacular one too if you follow the above mentioned tips and make it a focus for your logo creation process. And it’s okay to take inspiration from the outside as logo as your logo is a just a refined and unique concept that differentiates you from your competition.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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