When we talk about affordable logo designs we should never forget to mention Twitter. Twitter launched in 2006 as an online news and social networking service where people post “tweets”. These tweets are a 140 character short post or message. Today Twitter has over 500 million users worldwide and more than twenty five offices around the world. Who knew that Twitter’s logo cost was only $15? We thought Nike’s $35 logo was the most affordable logo design. According to the New York Times, the bird image was designed by a British graphic designer who lived in Japan, Simon Oxley. Simon had designed the bird icon and submitted it to iStock. He probably made $6 after all the deductions. Twitter later bought rights to the famous bird image. In 2012 Twitter’s affordable logo design had to be changed as it is against policy for companies to use iStock images in their logos. The new identity design was just a revamped version of the older one. The new bird image was slightly darker and less feathery, if you look at both the images side by side the new bird looks like a grown up version of the older bird. Did you know Twitter’s blue bird is named Larry? It is named Larry in honor of Indiana Pacers General Manager and Celtics Legend, Larry Bird. NBA said, “Once every generation or so, a player comes along who can truly be called a superstar. Larry Bird was such a player. For 13 seasons with the Boston Celtics, from 1979-80 through 1991-92, Bird personified hustle, consistency and excellence in all areas of play--as a scorer, a passer, a rebounder, a defender, a team player and perhaps above all, as a clutch performer. He was such a deadly shooter that he sometimes practiced three-pointers with his eyes closed”
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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