Effective logo design is a crucial element of successful marketing campaigns. Either it's for creating awareness or promotions, logos are instrumental for recognition and repute building. It is an asset of a business that tells a story of positivity and trustworthiness. Before any business can properly launch, the logo hits the mainstream advertisement platforms and that’s where its mettle is put to the test. But testing a logo at an actual opening is not considered good planning and may even result in the demise of a potential business. Fickleness and not investing enough time, among others listed below, are downfalls in logo design that should be avoided at all cost. Logos are positive creations depicting the business in the limelight. Its sole purpose is to help the business stand out. In the age of the internet, the web has made thing markets and consumers closer. The age of the cyber world has allowed productivity reach new levels as e-commerce and e-marketing have given birth to new opportunities. That being said, businesses have more competition than ever before so logos that are not well thought up, result in getting overshadowed. Like a blur in a picture, it is easily lost in a lit up crowd of logos. Logo design is carried out with research and understanding of basic principles of design. Color and forms carry significance when incorporating into a design. For thought, triangles, fire or an eye are not ideal candidates for effective logo endeavors. They are associated with negativity and instead of promoting a business, it may send out the wrong message. It may result in getting the wrong kind of attention or worse, total boycott! Using positive elements are strongly recommended and are easily related to by any viewer. Choosing the right color is also a significant factor for public approval. As mentioned colors carry meaning such as white is for purity, red is love and green is the environment. Choosing the wrong colors depending on business activities is also a common flaw.
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AuthorPixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, Archives
March 2017
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